1. THE BODY SHOP?
천연 재료를 이용, 순수자연주의
BODY & SKIN CARE 제품 생산,판매
친환경적 가치와 합리적인 가격을 중시
기업의 사회적 역할을 강조하는 윤리적 기업
현재 54개국에 걸쳐 2000여개 매장 운영
Brand Statement
The Body Shop… a leading global branded
retailer of personal care and wellbeing products…
for the whole body… born from natural ingredients…
delivering functional effectiveness and personal
benefit and pleasure… at the masstige level…
marketed creatively… with an element of surprise
and good humour… and always with good service…
by a business with a deep social conscience and
commitment to its values… targeted at women
of all ages… who seek function and indulgence…
who are self assured… who wish to care for
themselves… but aspire to be attractive…
A TRUE DESTINATION BRAND